ITV has commissioned a brand-new primetime game show, Rolling In It, from Over The Top Productions filmed at dock10.
Presented by Stephen Mulhern, this game of chance sees three contestants play alongside some of their favourite celebrities in a bid to go home with a big cash prize.
But they'll need to have luck on their side because everything could change at the roll of a coin.
Three teams - made up of the player and their celebrity partner - have to roll a coin down a moving conveyor belt towards slots which are labelled with large cash sums to win, though also 'Bankrupt' slots which mean the player loses everything.
As the game progresses, the money values get larger, and as a result, so do the penalties. In this game of luck and fierce competition, the roll of one final coin could determine whether the contestant loses everything or goes home 'Rolling In It.'
Head of ITV Entertainment Commissioning, Siobhan Greene said: "The combination of Stephen, giant coins being rolled down the conveyor belt by celebrities and contestants hoping to win big, made for a pilot that was packed to the rafters with tension and laughs. The decision to go for a series was easy."
Executive Producer for Over the Top Productions, David Hall said: "We're delighted ITV have commissioned a full series of Rolling In It. It's a show packed with high drama, lots of laughter and of course the fabulous Stephen Mulhern. We can't wait to get started".