Filmed at dock10 studios, the children's business programme is presented by BBC Breakfast presenter Steph McGovern.
Budding young entrepreneurs will pitch their business ideas in a new BBC programme. Vying for a year's worth of pocket money to invest in their idea, the 8-14 year-olds who come up with a winning pitch will secure the priceless help of an industry guru to kickstart their business. From fashion to social media, toys and games to products and inventions, each episode is themed and features six pitchers or pitching teams.
The first week is all about food as the young entrepreneurs seek to impress business guru Levi Roots. In 2007, Levi sang a reggae song about his Caribbean sauce on Dragons’ Den. He received a £50,000 investment and hugely successful product launch. The pitchers first have to secure the support of a business buddy from a panel of top young entrepreneurs.
The pitcher with the most votes can choose one buddy who voted for them to help them to shape their plans. Of the six ideas put forward only three can make it through to be pitch. Once they're face to face with Levi, they have once chance to call for help from their buddy by pressing the ‘Pause My Pitch’ button. Only one idea can come out on top, securing a year's worth of pocket money - £322.40 – to invest in their idea and the chance to learn the recipe for success from Levi himself.
Speaking of the potential children have when it comes to business McGovern said: "Kids have some of the best ideas – bringing new eyes to old problems. The potential of the young people in this country is unlimited and this new show will encourage them to believe in themselves and have a go at taking on the business world. Hopefully this will kick off the careers of our future business leaders, and we’ll find the next Richard Branson or Martha Lane Fox." Other experts include social media guru Jamal Edwards, co-founder of 99p Stores Hussein Lalani and Myleene Klass who shares her expertise in fashion. Presenter McGovern added: "This is vital if we are to fill the skills gap and get the economy moving more."